Podcast Ep31: Psychographics Vs. Demographics: An Investor’s Hidden Edge

A lot of people have probably never heard of psychographics and how it works hand-in-hand with demographics to go beyond the numbers, to paint a picture of WHY things and people move the way they do. 

We take a look at what psychographics is, why it’s useful, and how you can leverage Psychographics to identify strong locations to invest, make your tenants happier and turn you into a better decision-maker. 

See you on the inside!

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In this episode, we cover:

  1. The etymology of demography & psychography and their differences [07:07]
  2. Emotions, not statistics, drive human behaviour [10:06]
  3. Is Psychographics more important than Demographics? [13:38]
  4. Gentrification contributes more to property price growth [17:11]
  5. A healthy economy is dictated by the speed money moves around [22:47]
  6. Mindset (confidence) dictates the health of the national economy [26:38]
  7. Look at both statistics and how people feel [29:52] 
  8. Gauge how people want to live [34:53]
  9. Pay attention to what people want – they’re not just statistics [40:43] 
  10. Find out the “why” when people move to an area [44:03]
  11. Language in the media drives sentiment [47:09]
  12. Psychographics is a marketing skill [51:43]

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